Senior Insurance Marketing Association

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Blog Posts

Is it time to consider Long-Term Care insurance?

Posted by Lloyd Lofton on February 17, 2015 at 9:32am 0 Comments

Have you avoided the Long Term Care conversation because you don't know how to message it or you are not comfortable bringing the conversation up without a script, here are some talking points and messaging to consider.

There are many…


Marketing to 50+

Posted by Lloyd Lofton on February 10, 2015 at 3:50pm 0 Comments

Keep in mind there is not a typical boomer; however, there are commonalities.

It is helpful to understand the similarities and to respect the differences when working with boomers.

Here are some key points to…


When they come to you for advice.

Posted by Lloyd Lofton on February 3, 2015 at 5:44pm 0 Comments

You client has called you and said they are thinking about retiring, they have seen articles in the newspaper with retirement tips and a friend of theirs suggested some web sites to look at, now they want your input.

Their concerns are…



Posted by Lloyd Lofton on February 3, 2015 at 5:38pm 0 Comments


  1. You can say, “I don’t need it,” but can you say “my family WON'T need it?” 
  1. You say come back next month – whom should I ask for if you're no longer around? …

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Check out this handy Retirement Guide you can share with your Senior Customers!

Click Here!


New on SIMA Pro

SIMA Pro is for the professional senior insurance producer - Go Pro Today!

Latest in the SIMA Pro Group:
  • Compliance Gotchas - 2/11
  • Lead Nurturing Handbook - 2/11
  • Final Expense Marketing Plan
  • Selling to the Senior Market
  • Post AEP Follow-up
  • Video- Essential Email Marketing Tips
  • Video- Selling Final Expense by Phone
  • T-65 List Discount
  • Hospital Indemnity Plans webinar
  • Cancer Plans webinar
  • Cross Selling webinar series- all recordings saved to PRO group. 
  • The Complete Guide to Senior Prospecting E-Book

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Leads Co-Op

Our full-spectrum lead service is available now - Exclusive search-generated Senior Health leads, "Fair Share" 3x shared, T-65 and Aged.  Retail shared coming soon.  


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Watch for big things coming from SIMA and SIMA PRO in 2015! This includes:

  • New Senior Experts
  • New Senior Content
  • New FMO sponsors

Thanks for being a member of SIMA - the only free, independent network for Senior Insurance advisors.

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